About Perceptometry Lab

Andrei Potanin
Chief Scientist
Retired Sr. Director at Colgate-Palmolive, published extensively in rheology and tribology. Perceptometry Lab exists to turn subjective sensory language -- smooth, sticky, stringy, hard to squeeze, easy to spread -- into repeatable mechanical measurements that CPG R&D teams can use in formulation decisions.
The company is based in New Jersey, close to many cosmetics, personal-care, oral-care, household, and food R&D labs that need fast in-person discovery, sample drop-off, instrument demos, and calibration support.
Andrei Potanin
Retired Sr. Director at Colgate-Palmolive with extensive experience in consumer product sensory science. Published researcher in rheology and tribology and developer of emulative testing methodologies adopted by major personal care companies.
Dmitry Komkov
Designer and builder of custom emulative testing instruments. Specializes in mechatronic systems that replicate human touch with sensor-equipped, finger-like probes.
Ready to measure what matters?
Whether you need a custom device for your R&D lab or want to learn how emulative testing can improve your product development pipeline -- let's talk.
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